Dynamic. Powerful. Motivating. All the things embodying the athletic brand design for Next Generation Tennis Training! It was an honor to work with Founder and Director of NGTT, Alynna Phouthakhio, on this project. We’re excited to present to you the results below!
NGTT is an athletic academy based out of Amarillo, TX focusing on high intensity elite performance training. When creating this athletic brand design, I wanted to keep in mind the academy’s needs. Because of the nature of the brand, the logo would need to be suitable for their website, social media profiles, and print advertisements, along with athletic apparel for the team.
Ultimately, clean, sleek lines and simple typography were used to achieve the final look. Centered around the academy’s motto “If you’re not moving forward, you’re moving backward” the primary logo demonstrates two arrows in convergence.
A big thank you to Alynna for allowing me to work on this project! It was such an honor to set the tone for NGTT through the branding process and I look forward to seeing it take off!